Our Mission

To empower youth to lead a cultural transformation that optimizes health and sustains the environment.

One person with a belief is equal to a force of 99 who have only interests.
 - John Stuart Mill

Our Vision

Youth transforming the health of communities and the planet.

How We Started

It is 2010, a nine year old boy named Max Guinn is home sick from school asking his Mom if he can watch PG-13 movies and have a cell phone.   ...Click to read more...   
He argues he is almost ten years old and very responsible. His Mom agrees turning ten is a big deal and asks, "Now that you are turning ten, what will you do to be of service?"

After thinking about it, Max decides he will teach his third grade class about protecting the planet. He has absolutely no idea where to start or what to do next. So he Googles movies on the environment and spends the next day watching Food, Inc. and The Cove. The films break his heart. Max is deeply disturbed by the condition of thousands of animals in factory farms and the slaughter of more than 20,000 dolphins and porpoises off the coast of Japan every year, and how their meat, containing toxic levels of mercury, is sold as food to school children in Japan. In his continued internet search, he learns more and more about pollution, pesticides, habitat destruction, water concerns and things that overwhelm him.

At a loss, he returns to his Mom and announces, "One person can't make a difference." Max, like many young people, feels the problems are too big for any one person to have an impact. As a result, Max and his Mom formed KidsEcoClub to empower youth to fuel social change and take transformative action to support healthy people, healthy communities and a healthy planet.

In a recent speech, Max quoted the great basketball coach John Wooden who said, "It's not so important who starts the game but who finishes it." Max said, "Starting KidsEcoClub isn't so impressive. KidsEcoClub depends on each of you getting into the game. Together, we are capable of great things!"

Along the way, Max learned one person can make a difference. Each of us can make a difference. Together, all things are possible.

Core Beliefs

KEC believes youth are powerful and capable of fueling social change and transformative action.
  • We believe in abundance.
  • We believe in challenging the status quo.
  • We believe in thinking differently.
  • We believe in connecting youth to the best teachers and best content in the world so they can learn without limits.
  • We believe healthy people, create healthy communities, creating a healthy planet.


Click here for our Programs and Services brochure...


KEC recognizes the need to leverage community resources and the value of collaborating with top organizations.    ...Click for more information on our collaborators...

For example, the Center for Marine Biodiversity and Conservation (CMBC) at Scripps Institution of Oceanography is a center of interdisciplinary cooperation in research, collaborating with partners and scientists from other academic institutions, government agencies, industry leaders, and conservation organizations around the world, to seek technically sophisticated, regionally appropriate strategies to prevent and reverse biodiversity collapse. Bastyr University is an accredited, globally respected institution of natural health arts and sciences, improving the planet through innovative education, research and clinical service. Natural Doctors International (NDI) promotes responsible volunteerism and holistic health services. The National Aquarium is a nonprofit aquatic education and conservation organization with the mission to inspire conservation of the world’s aquatic treasures. The Smithsonian Ocean Portal supports the Smithsonian’s mission to increase the public’s understanding and stewardship of the Ocean. The Hydrologic Research Center was established to bridge the large gap existing between scientific research in hydrology and applications for the solution of important societal problems that involve water.

Center for Creative Leadership Center for Marine Biodiversity & Conservation Crown Cove Aquatic Center Lamanai Field Research Center University of San Diego
Lotus Leadership Institute San Diego Unified School District San Diego Office of Education SDG&E Bastyr University
National Aquarium Hydrologic Research Center Intellectual Capital Smithsonian Ocean Portal Public Conversations West
LaVita Compounding Pharmacy Natural Doctors International Whole Foods Birch Acquarium Armstrong Growers

In the end, we will conserve only what we love,
we will love only what we understand,
we will understand only what we are taught.

 – Baba Dioum

Founding Board

Executive Board

Advisory Board

One Percent for the Planet

Click here to visit our KidsEcoClub Store
All purchases will directly help KidsEcoClub